The Catholic Diocese of Beaumont, Texas, with approximately 25,000 families, wanted a manageable and consistent way to engage their entire community with accurate messaging. They choose SAMI CALLS to launch a familiar voice message outreach campaign using the Bishop’s personalized message. 

The main objective of the campaign was to send a seasonal greeting and to invite the community to come back to the table of the Lord each Sunday.  In addition, the Bishop’s message asked the community to invite family, friends, and neighbors to share a meal together, encouraging unity in the community. 

The campaign was divided into two phases. The first phase was a stagnant greeting message which introduced the community to the use of SAMI CALLS as a Diocese communications resource and to collect feedback from those called. 

In the second phase, the Bishop’s personalized message requested a keypad prompt if action had been taken in response to his message’s invitation. 

The voice messaging campaign was a tremendous success for the Diocese.  Through Phase 1 messaging, the Diocese was able to streamline their member database by identifying viable phone numbers.  The personalized approach helped to create a stronger connection between the Diocese and the community with many members expressing their appreciation for the outreach.  

The refined database was used for Phase 2 of the campaign which resulted in a higher call completion rate. Those called were more likely to respond to the prompt request after having time to follow up on the Bishop’s invitation.  

Timing was crucial to consider in pacing the two phases of the campaign. Sending out the messages at strategic times during the holiday season helped maximize the campaign’s impact.  

Overall, the campaign exceeded the Diocese expectations. They reported that by personalizing the voice messages, they were able to create a stronger connection with the community and drive higher member engagement.